Group pitch

Working On group pitch

Editing music video

Lip Synching my groups video was very hard, we videoed footage one day then the following day when we was going to edit the footage was deleted from the camera. From this I learnt that we need to upload our footage every time we film to the computer to secure our footage.
I also learnt that editing is hard and time consuming trying to match up the music to the artists lip synching.


Below is a picture of my group working on editing our music video;

Lip Synch task music video

A2 Preparatory Task-CardiB

A2 Preparatory Task- Stefflon Don

A2 Preparatory Task-Adele

Class case study- music video

What are the conventions of music videos?

• Standard length; 3-4 minutes
• Visuals usually reflects the lyrics but sometimes music videos are abstract/conceptual
• Focus on the artist as a star, e.g. low angle= high stars, close ups=repeated, costume might be aspirational - themed costumes. Costumes varies according to genres.
• Star quality-"authorage"- the star's distinctive visual style.
• Editing; fast cutting rate, many shots/scenes, cutting rhythm that's in sync with beat and lyric, lip sync- performance; dancing, playing instruments depending on genre.
• Studio setting might be present

Beyoncé-'Single Ladies'

• Camera pans
• Beyoncé framed in centre- screen time
• Fades/Lighting acts as an transition
• Cutting rate various, slow shots. speeds up
• Wide shots
• Themed costumes- Star has a different costumes makes her authorage, glove connotes ring
• Lip syncing and dancing  
• 
  

Ariana Grande ft Iggy Azalea- 'Problem'

• Many close-ups
• Wide variety of shots, size, movements and angles
• Themed-60s; big hair, costumes, boots, sets, bikes
• Studio setting
• Special effects, SFX either a green screen or projection- graphic 60's images
• lip sync and dancing
• "Star quality"; Ariana Grande-innocent persona, ditsy, young looking image, girly  Iggy- more feisty, mature, tougher ; contrasting personalities but both has a male gaze. Metaphorical male gaze being targeted. Both sexualised.
• Audience; young females
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Production schedule