- Standard length; 3-4 minutes
- Visuals usually reflects the lyrics but sometimes music videos are abstract/conceptual
- Focus on the artist as a star, e.g. low angle= high stars, close ups=repeated, costume might be aspirational - themed costumes. Costumes varies according to genres.
- Star quality-"authorage"- the star's distinctive visual style.
- Editing; fast cutting rate, many shots/scenes, cutting rhythm that's in sync with beat and lyric, lip sync- performance; dancing, playing instruments depending on genre.
- Studio setting might be present
- Camera pans
- Beyoncé framed in centre- screen time
- Fades/Lighting acts as an transition
- Cutting rate various, slow shots. speeds up
- Wide shots
- Themed costumes- Star has a different costumes makes her authorage, glove connotes ring
- Lip syncing and dancing
Ariana Grande ft Iggy Azalea- 'Problem'
- Many close-ups
- Wide variety of shots, size, movements and angles
- Themed-60s; big hair, costumes, boots, sets, bikes
- Studio setting
- Special effects, SFX either a green screen or projection- graphic 60's images
- lip sync and dancing
- "Star quality"; Ariana Grande-innocent persona, ditsy, young looking image, girly Iggy- more feisty, mature, tougher ; contrasting personalities but both has a male gaze. Metaphorical male gaze being targeted. Both sexualised.
- Audience; young females
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